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Mobile marketing is like following a bouncing ball. You will always get it right if you just follow the bouncing ball. Take the case of Google mobile marketing, you will need to create a new campaign in your AdWords account. Since this is a search-only campaign, turn off content delivery in the last step.

Click on the mobile ad link and accept the default. Your business name and phone number are very important to mobile marketing and you will want to ensure that those options are correctly and clearly spelled out.

Since people are less likely to use long tail terms while for content on their mobile devices, focus on 2-word keywords or even one word keywords. For example, they are more likely to type “pizza near here” as opposed to specifying “cheap thin-crust pizza with anchovies and jalapenos”. Specifying your daily budget and max CPC bid and you are ready to go on AdWords with your mobile marketing.

Cheap banners, like many things on the internet, aren’t always what they seem to be. Some banner ads work much better than others do. Banners that you’ve paid $100.00 dollars for can be cheaper than banners you get for free. Obviously $100.00 is way more expensive than 0 dollars but when banners and ads are concerned it makes for some surprising results.

The point I’m trying to make is that if you make 3 banners yourself, they are free except for your time. Now you know as well as I do that even if you were making a banner ad your time has some value. Even if you value your time making ads at $10.00, which is cheap, and it takes you 3 hours that’s a cost of 30 bucks.

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